Technology · 28 June 2026
Apple, Xbox raise device prices due to chip demand.
Pexels / Jimmy Chan
Tech companies like Apple and Microsoft's Xbox are increasing prices for devices and consoles, even older models, blaming the rising cost of crucial components. The demand for chips to power AI data centres is far outstripping supply, causing prices for parts like Ram to more than double. This means consumer electronics are competing with AI infrastructure for the same memory chips, with manufacturers prioritising larger orders.
Reported by BBC · How we write briefs