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Business · 28 August 2026

Apple TV+ monthly subscription rises to $14.99, its fourth price hike

Apple TV+ monthly subscription rises to $14.99, its fourth price hike

Photo by James Yarema on Unsplash

Apple has increased the monthly cost of its streaming service to $14.99 for both new and existing customers. The yearly subscription fee has risen to $119, having previously been $99, and the individual Apple One bundle also increased to $21.95 each month. Notably, all other major premium video-entertainment streamers have also raised their prices in the last two years.

Reported by theverge.com · How we write briefs

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