General · 7 November 2025
Apple Finalizes $1 Billion Annual Deal with Google to Power Revolutionary Siri Upgrade
Apple is set to pay Google $1 billion annually to incorporate a custom Gemini AI model, featuring 1.2 trillion parameters, into Siri. The enhanced assistant will debut in spring 2026, operating on Apple's Private Cloud Compute servers to safeguard user privacy. This move follows Apple’s unsuccessful internal AI efforts and aims to improve Siri’s ability to summarise information and manage complex tasks, while Apple continues to develop its own AI technology.
Reported by TechCrunch · How we write briefs