General · 5 January 2026
UK bans junk food ads, cuts 7.2B calories
New UK regulations have come into force banning junk food advertisements on television before 9pm and online at all times. The ban targets products high in fat, salt and sugar, aiming to reduce childhood obesity by removing 7.2 billion calories annually from children's diets. Government projections estimate the policy will decrease child obesity by 20,000 cases and deliver £2 billion in health benefits. The move follows other public health measures including extended sugar taxes and restrictions on fast food outlets near schools.
Reported by UK Government · How we write briefs