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General · 26 May 2026

Ferrari's first electric car costs €550,000

Ferrari's first electric car costs €550,000

Ferrari's entry into the electric car market means a new, expensive option is now available for buyers. The Italian luxury brand officially launched its first all-electric car, named Luce, on Monday. Co-created by Jony Ive, this futuristic model has a polarising design, costs €550,000, and targets a younger demographic.

Reported by Financial Times · How we write briefs

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