General · 13 July 2026
Classic red round tomatoes losing out to colourful varieties in UK shops
Sales of yellow, orange, green, and other non-red tomatoes are up 21% this year, growing much faster than the overall market. Growers say new colourful varieties now taste fantastic, not just look good, with one diverting 20% of its area to an orange cherry vine tomato. Premium cherry-on-the-vine varieties are also set to overtake classic round salad tomatoes in sales this year.
Reported by The Guardian · How we write briefs