General · 5 March 2026
Apple TV's $750M F1 plan: Convert film fans to subscribers.
Apple TV is banking on its record-breaking F1 feature film to drive American viewership as it becomes Formula 1’s exclusive US broadcast partner for 2026. The tech giant, which secured a five-year, $750m deal, hopes to convert cinema-goers into regular subscribers for the Melbourne opener. Offering immersive 4K coverage and multi-view displays, Apple aims to capitalise on the sport's shifting demographics. This aggressive media expansion arrives as the championship enters a high-stakes era of new regulations and teams.
Reported by GRANDPRIX247 · How we write briefs