General · 9 July 2026
28% of Brits cut meat: The surprising reason why
More than a quarter of British adults are reducing their meat intake, with 28% actively buying less. The shift is largely driven by the ongoing cost of living crisis, as meat products are among the most expensive items in shops. Many consumers are changing their spending habits, with some studies suggesting vegan diets can cut food bills by up to a third.
Reported by Animal Aid · How we write briefs