General · 24 May 2026
Alcohol charities slam new 99p cocktail shots
Critics claim that cheap alcohol, specifically marketed to university students, is inappropriately designed to entice children. This month, BuzzBallz introduced 99p shots, using ice-cream vans and other tactics to market them on university grounds. Alcohol charities have cautioned that the product employs nostalgia as a facade, pairing its inexpensive pricing with aggressive marketing.
Reported by Guardian · How we write briefs