General · 16 March 2026
Eight projects race to define what 'AI-free' means
Consumers face potential confusion from various "human-made" product labels appearing, driven by concerns over AI replacing jobs and creative professions. Global organisations are urgently trying to establish a universally recognised 'AI-free' certification to clearly distinguish human-created content. More than eight projects originating in the United Kingdom, Australia, and the United States are participating, with the objective of establishing a singular standard resembling the Fair Trade logo.
Reported by BBC · How we write briefs