General · 6 April 2026
Pepsi, Diageo withdraw Wireless sponsorship over Kanye West
London's Wireless Festival has lost major sponsors following widespread criticism over its headliner. Pepsi and Diageo both withdrew their support after figures like Sir Keir Starmer and Matt Lucas voiced concerns about Kanye West's past antisemitic remarks. West, also known as Ye, is scheduled to headline all three nights of the festival in London's Finsbury Park in July.
Reported by Sky News · How we write briefs