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General · 4 July 2026

Why Halifax bank brand is disappearing after 173 years

Why Halifax bank brand is disappearing after 173 years

Lloyds Banking Group is phasing out the Halifax brand, moving all customer accounts to Lloyds after a review of its branding strategy. The decision follows a history of bad business decisions and a banking scandal that led to a government bailout in 2008. While branches will stay open, the change means getting rid of a recognisable and historic lender on the UK high street.

Reported by Guardian · How we write briefs

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