Business · 4 hours ago

British tourist visits to Japan up 40.8% since 2019

Japan saw approximately 483,157 visits from British tourists in 2025, a 40.8% increase compared to 2019. Social media is a significant influence, with Maitri Sanghvi, 24, and Aden Ibrahim, 29, citing TikTok and Instagram. A weakening yen also makes travel cheaper, with Faye Jawad, 26, noting ramen costs £3-£4 there.

By BriefTea Editorial · 30 August 2026 at 4:55

Reported by BBC · How we write briefs

Get the app

More briefs

BusinessEngland's free bus pass age will rise to 67 by April 2028 BusinessSnack makers warn new UK rules could undo years of reformulation work BusinessHouseholds can fix energy bills now to save £173 BusinessEasyJet passengers stranded in Milan after flight cancellation BusinessLocals worry as more data centres bring noise and traffic to quiet areas BusinessUK government closes scam whisky firm that took £97,000 from customers More business stories → Browse all stories →