General · 5 June 2026
Allies say Burnham must fix Labour's 'toxic' image
Andy Burnham's allies say he needs to distance himself from Labour's 'toxic' brand to win the Makerfield by-election and regain voter trust. An ally suggested his leadership ambitions are a deliberate strategy to change the party and boost his chances of winning the seat. Focus groups show nothing less will cut through the Labour brand's toxicity with voters.
Reported by The Independent · How we write briefs