General · 5 May 2026
PlayStation's GTA 6 deal: A push for PS5 sales
Gamers could see PlayStation 5 consoles widely advertised with GTA 6, as Sony hopes to increase its console sales. This follows a Bloomberg article and comments from Take-Two CEO Strauss Zelnick, suggesting Sony Group Corp secured a marketing deal. Rockstar previously confirmed the game will launch on 19th November 2026, with advertising campaigns kicking off in the summer.
Reported by Push Square · How we write briefs