General · 30 October 2025
The Email Avalanche: Why ‘Hope You’re Well’ Has Lost All Meaning

The average UK office worker sends or receives over 30 emails a day, turning inboxes into stress loops disguised as politeness. Phrases like “Hope you’re well” and “Just checking in” have become digital small talk — signals of etiquette, not empathy. Psychologists say constant email flow triggers low-level anxiety, as unfinished messages linger in our minds like open tabs. Experts suggest shorter replies, clearer expectations, and switching to calls when tone matters more than format. Courtesy now feels exhausting.
Reported by Brieftea Originals · How we write briefs
