Technology · 12 November 2025
Apple launches £170 iPhone Pocket faces global mockery
Apple has released the iPhone Pocket, a £170-£190 wearable accessory created with Japanese designer Issey Miyake, sparking widespread mockery online. The 3D-knitted pouch designed to carry iPhones has been dubbed 'the most expensive sock ever' by critics. Social media users flooded platforms with memes comparing the product to ordinary socks and questioning Apple's priorities while competitors focus on artificial intelligence development.
Reported by The Independent · How we write briefs