WC 2026 ⚽ · 10 July 2026

Pubs expect 5m extra pints as England play Norway in World Cup

England's quarter-final is expected to give pubs about £25 million in extra sales, according to the British Beer and Pub Association. The trade body says fans are likely to buy around 5 million extra pints while watching England take on Norway on Saturday. It follows strong trading during earlier World Cup matches, with pubs hoping another England win keeps the boost going.

By BriefTea Editorial · 10 July 2026 at 17:36

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