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Why wear football shirts?

Leaders often wear national sports jerseys or engage in lighthearted banter around major sporting events to show national pride and connect with their citizens. It humanises them and can create a sense of shared experience, even when discussing serious matters like those at a NATO summit. It's a way to build rapport and show a lighter side.

Stories that explain this

UK and Norway PMs wear football shirts before World Cup clash

Related explainers

Who is Keir Starmer? What is NATO? Who was the previous UK PM? What is the World Cup? What are 'add-ons' in football? What is 'aggregate' in football? Why is Brazil a football giant? Why do celebrities wear expensive jewellery?

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