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Why trust AI less?

The report shows over half of UK adults trust AI-written news less. This often stems from concerns about accuracy, potential for bias, and the lack of human judgment or ethical oversight. People value the critical thinking and accountability that human journalists bring to reporting, which AI currently struggles to replicate fully.

Stories that explain this

Ofcom finds 21% of UK adults now use AI for news

Related explainers

Is AI news growing fast? How does AI write news? What is Ofcom? Is AI a trust issue? Why don't people trust AI? How do leaders gain trust? Can trust be broken? Can trust be rebuilt?

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