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Explained in plain English

Who profits from betting?

Gambling companies profit significantly from sports betting. They design systems to ensure they make money over time, regardless of individual bets. The story highlights how many young people are moving investment money into betting, which ultimately benefits these companies as most users lose money, increasing the companies' overall profits.

Stories that explain this

Gen Z increasingly views sports betting as an investment

Questions this opens up

How do betting companies make money? Who regulates UK betting? Are betting company profits taxed?

Related explainers

Why is Gen Z betting more? Who regulates online betting? Do sports bets pay off? What are the wider costs? How does AI boost profits? What are bank profits? How do bank profits affect me? What are betting app adverts?

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