Explained in plain English

Why free WiFi on planes?

Lufthansa is offering Starlink WiFi for free to Miles & More and Travel ID users, both of which are free to join. This strategy encourages customer loyalty and sign-ups for their programmes. While the service itself costs money to provide, making it free for members enhances the passenger experience and could attract more travellers to Lufthansa, offsetting the cost through increased bookings.

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