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Why do platforms change rules?
Social media platforms regularly update their rules and reward systems, often to improve the quality of content or to attract specific types of creators. For X, this change aims to incentivise original contributions over mere reposts, hoping to make the platform more valuable and engaging for users in the UK and globally.
Stories that explain this
X launches new rewards program for original content creatorsRelated explainers
The 'creator economy' worldwide Global content trends Could I earn from X? Impact on UK creators What's 'original content'? Why change tax rules? Why change the rules now? Why change voting rules?The full catalogue
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