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Explained in plain English

Why do companies 'tease' products?

'Teasing' a product, as Elon Musk did with Grok 4.7, is a common marketing strategy. It builds anticipation and generates buzz before a product's official release. By hinting at upcoming features or improvements, companies can keep their audience engaged and create excitement, ensuring a larger spotlight when the product finally launches.

Stories that explain this

Grok 4.7 lands after two months of Musk teasing

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