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Footballers' prices, like Joao Gomes's £38m valuation, are set by many factors. Talent and potential are key, but so are contract length, age, and how much other clubs want them. A player's market value can soar if they're in high demand or if their club doesn't want to sell.
Stories that explain this
Liverpool contacts Wolves for £38m midfielder Joao Gomes.Questions this opens up
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