Explained in plain English

What is the 'King's cancer effect'?

The 'King's cancer effect' refers to the positive impact of a public figure's health disclosure on public health engagement. King Charles III's openness about his diagnosis led to a 12% increase in men contacting Maggie's cancer charity. This phenomenon, also known as the 'Angelina Jolie effect' or 'Kylie Minogue effect', highlights how celebrity influence can encourage people to seek medical advice or support.