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Explained in plain English

What is 'optics' in politics?

'Optics' refers to how a situation or action appears to the public, regardless of the underlying reality. Macron's jet ski photos created poor optics because they made him seem out of touch during a heatwave, even if his holiday was genuinely work-focused. Perceptions can often outweigh intentions in public opinion.

Stories that explain this

Macron criticised for jet ski photo during French heatwaves

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