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Explained in plain English

What is a YouGov poll?

YouGov is a British market research and data analytics firm. They conduct public opinion polls on various topics, from politics to consumer habits. In this story, YouGov surveyed Londoners to gauge their views on Sadiq Khan's performance and whether he should seek re-election, providing data that informs public and media discussions.

Stories that explain this

Reform UK could beat Labour in an early election, warns Sir John Curtice Most Londoners do not want Sadiq Khan to run for Mayor again

Related explainers

What is an early election? Who is London's Mayor? What is a mayoral election? Why do politicians get criticised? What is Reform UK? Who is Sir John Curtice? Who conducts political polls? What are opinion polls?

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