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Is £10 million a lot for a city?

While £10 million is a substantial sum, the true value of winning the UK City of Culture title far exceeds this. Past winners have seen hundreds of millions of pounds in economic benefits, increased tourism, and significant investment in infrastructure and cultural programmes.

Stories that explain this

Four cities just made 2029 Culture shortlist.

Related explainers

What does City of Culture actually do? How did City of Culture start? Who picks the winning city? Who pays for the cultural events? Is 100,000 flaws a lot? Is 100g protein a lot? Is £20bn a lot for the Treasury? Is €21bn a lot for the EU?

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