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How much did 'Be Ready' cost?
The 'Be Ready' campaign, launched by the government, involved a significant public information effort across various media. While the exact figure for this specific campaign isn't in the story, similar government initiatives typically cost millions of pounds to develop and disseminate, aiming to reach a wide audience with preparedness advice.
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Britons Withdraw Record Cash After Government's Be Ready AdviceRelated explainers
How much cash is safe? Which countries are best prepared? Could my bank charge me? How often is advice updated? What other advice is there? How do other countries fund preparedness? How do other countries prepare for blackouts? Is the UK still cash-reliant?The full catalogue
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