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Explained in plain English

How does Starbucks adapt?

Starbucks is clearly responding to changing consumer tastes by offering a wide range of customisable cold drinks. This strategy helps them stay relevant, especially with younger customers who are moving away from traditional hot coffee. It shows how big companies adjust their offerings to meet new demands.

Stories that explain this

Younger people now pick cold, custom drinks over hot coffee in UK and US

Related explainers

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