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General · 1 day ago
Three out of every four drinks Starbucks sells are now cold, showing a shift away from traditional hot coffee. Gen Z consumers, born between 1997 and 2012, prefer customisable cold drinks, viewing them as self-expression. The trend extends beyond the US; throughout the year, UK consumers aged under 25 purchase more cold beverages than hot ones when out.
Reported by BBC · How we write briefs
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How does Starbucks adapt? Is this a global trend? What is 'Gen Z'? Why are cold drinks popular?More briefs
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