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Are there legal implications?

Changing a widely recognised brand name like 'AI' to 'super' could involve significant legal hurdles. Trademarks, intellectual property rights, and existing contracts that use the old name would all need careful review and potential renegotiation. This could be a complex and costly process for the rocket company.

Stories that explain this

Musk's AI name's changed, thanks to Trump.

Questions this opens up

Who owns the name 'super'? Could other companies be affected? Is 'super' a registered trademark?

Related explainers

Why announce on social media? Will the name change quickly? Why did Trump say "super"? Can the UN force a name change? What are the legal implications? What are AI's legal risks? What is the Dutch legal system? Who funds legal training?

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