Explained in plain English
Apple's UK market share
Apple is a huge player in the UK, with millions of iPhones sold every year. Keeping prices stable helps them compete with other phone brands, encouraging more people to stick with or switch to Apple. This impacts the choices available to you and the overall tech market in Britain.
Stories that explain this
Apple expects nearly $109 billion in revenue after keeping iPhone prices flatThis explainer came from a news story
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