Business · 29 July 2026

Apple expects nearly $109 billion in revenue after keeping iPhone prices flat

Bahnfrend via Wikimedia Commons (CC-BY-SA-4.0)

Competitors made buyers cover the rising costs of artificial intelligence chips, but the tech giant refused to make its flagship phones more expensive. Market experts predict the company will announce a 15.5% overall revenue boost for the April to June quarter as a result. They also believe Apple might finally increase the cost of new handsets when the next series arrives in September.

By BriefTea Editorial · 29 July 2026 at 12:24

Reported by Reuters · How we write briefs

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