General · 7 June 2026
Young girls make £50,000 from skincare videos
Young girls are getting into multi-step skincare routines on social media, and experts worry about the long-term impact on them. Ellie-May, who is 13, began advertising skincare at eight, and her family now earns over £50,000 yearly from their content. Her TikTok account alone has more than 330,000 followers, showing her daily routines.
Reported by BBC · How we write briefs
