General · 12 July 2026

Why UK heatwaves changed how we drink red.

Younger generations are increasingly opting for chilled red wine, a trend noticed by UK wine bar owners and retailers. The rise in popularity is partly due to recent heatwaves and challenging old wine myths, with an Ocado survey showing 56% of Gen Z and young millennials have tried it. Experts suggest chilling lighter-bodied, fruity reds for 20 minutes to an hour before serving.

By BriefTea Editorial · 12 July 2026 at 6:13

Reported by BBC · How we write briefs

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