Technology · 2 hours ago
Supermarkets use AI to track customer movements in aisles
AI has supercharged how shops watch customers, using cameras, smart shelves, and sensors to track movements and items picked up. Systems like facial recognition can spot customers as they enter, with loyalty apps building profiles based on in-store visits and online activity. Customer surveillance changes behaviour, encourages customers to share data for rewards, and helps build a "digital you" for targeting.
Reported by RTE.ie · How we write briefs