Business · 9 November 2025
Starbucks Apologizes After ‘Bearista’ Cup Launch Sparks Frenzy Across U.S.
Starbucks has apologized after its new limited-edition “Bearista” holiday cup triggered long lines, arguments, and overwhelming demand at U.S. stores. The cup, shaped like a bear in a festive outfit, was introduced as part of the chain’s winter merchandise collection and quickly sold out, with some listings appearing for hundreds of dollars online. Videos on social media showed chaotic scenes and resale prices soaring, prompting Starbucks to acknowledge customer frustration and promise to improve future product launches.
Reported by Yahoo News · How we write briefs