UK · 29 July 2026
Skoda Peak District Sign Change Draws Criticism
Peak District National Park has temporarily rebranded as the Peaq District in an advertising deal with Skoda for its new electric Peaq SUV. Branded signs and free cycle hire at Parsley Hay run until 2 August, and critics say the deal puts corporate advertising inside a protected landscape. Park chief executive Phil Mulligan defended the tie-up as a way to boost visitor accessibility.
Reported by BBC News · How we write briefs