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World · 1 day ago

Sanrio ends Hello Kitty spy show tie-in after Chinese anger

Sanrio ends Hello Kitty spy show tie-in after Chinese anger

Photo by Jiaqi Zhang on Unsplash

Chinese state media and social media users attacked Vivant, a Japanese spy thriller, for showing Chinese agents torturing a Japanese spy. Sanrio's Chinese arm said on Wednesday it was ending the collaboration and all later projects and promotions. The state-run Global Times had warned Sanrio it "stands to lose far more than short-term sales".

Reported by BBC · How we write briefs

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