General · 6 hours ago
Retailers report huge demand for traditional toys as parents cut screen time
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Retailers like The Entertainer and Smyths report a surge in demand for traditional, hands-on toys this festive season. The trend follows increased national attention on how technology affects children, including a proposed social media ban for under-16s. Searches on Google for "how to reduce screen time" and "screen-free toys" have seen an increase of more than 5,000% over the past year.
Reported by Independent · How we write briefs