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Business · 1 hour ago

Primark is launching home delivery in Britain for the first time

Primark is launching home delivery in Britain for the first time

The bargain clothing brand just bought an automated packing warehouse in Sheffield to finally make online orders profitable. It marks a massive shift for the company, which previously claimed its low prices made posting clothes far too expensive. The rollout skips Northern Ireland, and it arrives as the business gets ready to separate from its current owner by December 2027.

Reported by The Guardian · How we write briefs

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