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Get the free app no ads · no paywallBusiness · 16 July 2026
Bridal shops now ask if customers plan drastic weight loss, with a survey finding 10% of engaged couples use semaglutide. Dramatic weight changes often make expensive alterations difficult or impossible, costing up to £1,200 for a bespoke gown. Some stores now require brides to pay for the dress regardless of fit, while others offer fit guarantees.
Reported by The Guardian · How we write briefs
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