News · 17 July 2026
Octopus founder: Zonal pricing saves households £100-£150 annually.
Jwslubbock via Wikimedia Commons (CC-BY-SA-4.0)
Greg Jackson, the founder of Octopus Energy, has highlighted how a system of zonal energy pricing could save households money. Zonal energy pricing would replace the current national electricity market price with multiple regional prices based on local supply and demand. Zonal pricing, according to Jackson's prior declarations, has the potential to lower energy expenses by a minimum of £100 to £150 annually.
Reported by The Independent · How we write briefs