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Business · 2 hours ago

Netflix wants live sports to be unmissable 'events'

Netflix wants live sports to be unmissable 'events'

Netflix's content chief, Bela Bajaria, says the company's live sports strategy focuses on turning games into "unmissable moments" with buzz and conversation. Netflix, which holds global rights to several NFL games, including five in the 2026-27 season, has expressed interest in submitting a bid for the FIFA Men's World Cup tournaments in 2030 and 2034.

Reported by CNBC · How we write briefs

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