Technology · 16 July 2026

Microsoft sales staff told to push own AI over rivals

Microsoft is reportedly teaching its sales teams to highlight the efficiency and cost benefits of its AI products compared to rivals like OpenAI and Anthropic. The company wants customers to see its combined models, cloud, apps, and security as better value than piecing elements together.

By BriefTea Editorial · 16 July 2026 at 14:57

Reported by techradar.com · How we write briefs

Get the app

More briefs

WorldTurkey, Saudi Arabia and Pakistan to discuss new mutual protection deal on Monday WorldIran's unseen supreme leader urges Gulf countries to fight a shared enemy BusinessIceland supermarket boss tells the Chancellor to cut business taxes for employers GeneralNigel Farage's £5m donor has major stakes in arms industry PoliticsTreasury officials advise John Healey to tax banks and oil companies more HealthCorrecting hearing loss can cut dementia risk by almost half Browse all stories →