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World · 53 minutes ago

McDonald's sued over AI-assisted menu pricing in US

McDonald's sued over AI-assisted menu pricing in US

A new class-action lawsuit in the US claims McDonald's uses AI to help its restaurants coordinate menu prices, reducing competition. Consumers argue the system gives franchisees pricing recommendations that improperly influence prices across locations. McDonald's denies the claims, saying its franchisees control prices and AI doesn't independently set what customers pay.

Reported by pymnts.com · How we write briefs

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