Sports · 2 hours ago
Leicester Fans Fume as Sponsor Names Porn Star Ambassador
Pioeb, CC BY-SA 4.0, via Wikimedia
Leicester City fans are furious after shirt sponsor BC Game named adult content creator Eva Elfie as a brand ambassador. The Foxes Trust said linking gambling and pornography to the club risks harm for young people, and urged fans to buy logo-free shirts. Leicester said it raised concerns with BC Game and wants a resolution. BC Game lost its UK licence in 2024 but sponsors.
Reported by BBC · How we write briefs