Business · 20 August 2026

JD Sports shares fall 12% after weak US sales hit profit expectations

The British sportswear chain now expects to make between £700 million and £800 million this year before tax. Bosses blame cautious American shoppers holding off on buying new trainers, alongside delayed back-to-school spending, for a 6.8% sales drop across North America. While its home UK market grew slightly by 0.8%, overall group sales still fell 3.1% during the latest quarter.

By BriefTea Editorial · 20 August 2026 at 10:41

Reported by Reuters · How we write briefs

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Global retail's challenges How retail affects the economy UK vs. US spending habits Why trainers cost so much

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